Do you have children in your household?

Children are more sensitive to certain chemicals. We'll highlight this on relevant products and prioritize family-safe options.

Any allergies or sensitivities?

We'll warn you if an alternative contains these and surface safer swaps first.

Any hormone sensitivities?

Many everyday products contain endocrine disruptors — chemicals that interfere with hormones. We'll flag these prominently if relevant to you.

EDC = endocrine-disrupting chemical. Common ones: parabens, phthalates, BPA, oxybenzone.

Diet & budget

We'll use these to sort and filter your alternatives.

Are you pregnant or trying to conceive?

We'll flag ingredients with known risks during pregnancy and prioritize the safest alternatives.

What matters more to you — your health or the planet's?

Some products are safe for humans but harmful to ecosystems (e.g. reef-damaging sunscreen). Others are the reverse. Tell us your priority — or both.